Over the past several years, I have worked with a number of businesses looking to expand, whether through organic internal growth, franchising, joint ventures, or other avenues. I could spend days and several posts writing on the various options available and how to determine which model is best suited for your particular business (and in... Continue Reading →
Back Off…That’s My Trade Dress!
Franchise systems, like businesses in general, no doubt recognize that today’s ever-increasingly competitive marketplace means taking those extra steps to ensure brand recognition. For retail businesses, this translates into creating familiar impressions which pass the drive-by-look test. In other words, will the typical consumer driving or walking down the street see a storefront and recognize... Continue Reading →
Brand Destruction is Only a Hack or Missed Opportunity Away
Most folks involved in the retail goods and services segment understand that social media has become an absolute MUST and not something to be ignored. Like it or not, understand it or not, get it or not, social media is a reality which companies simply must address. But claiming a social media presence no longer... Continue Reading →